Melissa Ribaira
Founder & CEO
Executive assistant turned COO, with 18 years on both sides of what Tray solves.
LinkedInThe camera roll is the new inbox. Tray turns it into action.
One screenshot. One tap. Done. Tray reads what you captured and sends it where it belongs: your calendar, your contacts, your CRM or Notion. Privately, on your phone.
Private beta: late 2026.
Important work now starts where your workflows can't see it.
For the operators we studied, the screenshot is how work gets captured.
Flights. Invoices. Contacts. Instructions. Approvals. Delivery confirmations. All of it sent to a camera roll built for holiday photos.
- Intent forgotten
- Tasks missed
- Costly mistakes
- Time spent copying things from one app to another
What it costs, in numbers.
What operators in our study report.
10–30work screenshots a week, per operator in the study
1 houra week, at least, spent processing them by hand
6.5 daysof working time lost every year
€2–3Ka year per operator, in time alone
Confirmed by 74 respondents to our Seed-30 study, closed 15 October 2026. Days and cost are calculated from the hours reported.
Others store or organise. Tray acts.
You keep capturing what matters. Tray handles what happens next.
-
Capture
You hand a screenshot to Tray. Tray only sees the screenshots you give it.
-
Understand
On-device text recognition and AI read what it is and what you'll need to do. Nothing leaves your phone until you choose where it goes.
-
Route
You confirm with one tap, and only that detail is sent to the app you choose.
CalendarContactsCRMNotion -
Resurface
The right information comes back at the right moment. Automatically, quietly.
Tray in action.
Two workflows from V1: a boarding pass and a business card. Choose a step to look at it, or let it play.
How Tray works, shown with a boarding pass and a business card
Routes to
- Google Calendar
- Notion
- Google Contacts
- HubSpot
Read on your phone. Nothing leaves it until you choose where it goes.
Built first for the people who hold everyone else's details.
Executive and virtual assistants take work screenshots all day, and each one belongs to someone else's day: a flight, a signature, a meeting moved at the last minute. That's where Tray starts. Not because they're the only ones with the problem, but because they feel it first.
Now
Executive and virtual assistants
Every capture lands where it belongs: the flight in the calendar, the new contact in the CRM. Nothing waits to be filed at the end of the day.
Shaped by the operators in our Seed-30 study, and by a founder who did the job.
Next
And then, anyone whose work passes through a camera roll.
SalesThe business card from yesterday's meeting
OperationsThe delivery note photographed on site
FinanceThe receipt you'll need at month end
PropertyThe meter reading from this morning's inspection
RecruitingThe candidate profile someone sent on WhatsApp
ProjectsThe whiteboard, just before someone wiped it
Where today's tools stop.
A screenshot only helps if something happens next. Most tools cover one step and leave the rest to you.
Notes, reminders and foldersOnly works if you do the filing
Capture yes. Understand no. Route across your tools no.
Screenshot organisersSorted, but nothing happens next
Capture yes. Understand partly, sorting only. Route across your tools no.
Automation toolsPowerful, but they don't start from your camera roll
Capture no. Understand partly, only with steps you build. Route across your tools yes, with rules you build.
Your phoneReads the text. Connected to nothing.
Capture yes. Understand yes, reads text. Route across your tools partly, one app.
From screenshot to done, privately
Capture, understand and route across your tools: all yes.
Your screenshots stay on your phone.
Screenshots hold some of the most personal information you have. Tray reads them on your phone, and nothing leaves it until you choose where it goes.
-
On-deviceText recognition and AI run on your phone. Nothing leaves it until you send it.
-
Nothing stored on our serversYour screenshots are never stored on our servers.
-
You decide what Tray seesTray only sees the screenshots you give it.
-
Your rights, in writingYour rights, and who holds your data, are set out in our privacy notice.
The person building the tool is the exact user it was built for.
Melissa spent 18 years as an executive assistant, then COO. Tickets, bookings, confirmations, approvals: captured every day, then processed by hand, one by one. No tool solved it simply, so we're building the one she needed.
Viviana Mendes
CMO & Co-founder
Brand and community-led growth, with a warm network of 500+ assistants.
LinkedIn
Godswill Adigwe
CTO & Co-founder
Full-stack engineer who coded his first app at 14, now building Tray's on-device architecture.
LinkedIn
Elie Simon
Advisor
Award-winning entrepreneur and former Sun Microsystems executive, with two exits as chairman.
LinkedInBe one of the first to try Tray.
The private beta opens late 2026. We're starting with executive and virtual assistants.
Thank you.
You're on the list for the Tray private beta. We'll write to when your invitation is ready.
Questions
Tray reads your screenshots on your phone. Nothing leaves it until you choose where it goes, and your screenshots are never stored on our servers. Tray only sees the screenshots you give it. Our privacy notice sets out your rights and who holds your data.
Tray starts with Google Calendar, Google Contacts, HubSpot and Notion. More follow.
The private beta opens in late 2026. Email contact@tray-it.com to join, and we'll send your invitation as soon as there's a place for you.
The private beta is open to Android and iPhone users.
Tray is free during the private beta. After that, plans for individuals and teams. Beta testers keep free access for longer.
No. We're starting with executive and virtual assistants because they feel the problem first. Tray is for anyone whose work passes through their camera roll.
Tray only sees the screenshots you hand it. Your other photos stay where they are, untouched.